With so many brands available in the market today, it is essential for a company to make their product popular through extensive marketing. Thankfully, today, the stress involved in traditional marketing methods can be avoided as the internet allows digital marketing Markham. This method involves reaching out to consumers electronically. The best part about marketing digitally is that the advertisements can be as interactive as the advertisement developer wants it to be.
Media of Digital Marketing
Here are the different media used for the marketing, along with the special methods used for each media:
- E-Mail – The most common method of marketing on the internet. The advertisement is sent in an e-mail to the target consumers. Remember that it is up to the consumer to open and view the advertisement in this case. Also, the advertisement e-mail might automatically be shifted to the junk folder to prevent spam.
- Text Messaging – Short messages allow a company to reach many customers through bulk messaging. Again, the consumer has the liberty to delete the message without reading it.
- Social Networks – With many millions of people logging in to social networking services, it has become a hot target for advertisements. This could be achieved with adverts around the social media website or creating a free product page on the social website and sharing the page with everyone. This method is really cheap, but the product is visible to the consumer.
- Media Sharing Websites – There are so many videos being viewed on websites like YouTube that it becomes inevitable for advertisements to come into play here. An advantage over social networks is that even anonymous users on the media-sharing websites can be targeted through this method. Sometimes it can be annoying for the consumers since they will have to view your advertisement completely before they move on to view the video.
- Discount Coupons – If a company is selling a product, there is no better way to promote that product than by providing great deals and offers. There are websites online designed specifically to feature such products.
Different Concepts of Digital Marketing
There are two different concepts behind marketing digitally, and it is up to the company to choose which advertisement method seems right:
- Push Method – In this method, the company advertises without the consumer’s consent. The advertisement is ‘pushed’ to the consumer through text messages, e-mail or inline advertising. This method is intrusive and allows targeting only a limited audience.
- Pull Method – In this method, it is the actions of the consumers which make them view your advertisement. For example, whenever a search inquiry on Google Search is made, relevant advertisements are displayed according to the keywords searched. Similarly, blogs visited by a consumer will also display advertisements that might or might not be related to the blog. The internet has a really vast potential, and it is up to the company to know how to utilize it. Digital marketing Markham allows cheap and effective advertisement, which would not have been possible through conventional methods.
